Startup Grind's Silvia Li Sam on the essence of Nir Eyal.
In Summary: Most Product Managers will be familiar with Nir Eyal's Hooked concept of habit-forming products. Interest in his theories is rising daily as general consumption of products like Facebook, Slack and Pinterest increase.
This is the best deep dive so far of what Hooked lays down: neatly summarising the difference between external and internal triggers and the way they combine with motivation and ability to create behaviours.
The most addictive products offer instant reward but are unpredictable and keep users unsatisfied, causing them to come back time and time again.
FB's Julie Zhuo is everywhere right now.
In Summary: Despite being FB's VP of Product Design, Julie still finds time to write consistent, hi-quality content on Medium and appear in InVision's forthcoming film on product design (see Product | The Movie, below).
At this year's The Next Web, Julie deep dived into the 3 question framework she uses at Facebook for developing product. In this post, she summarises this framework (from framing the problem, through execution, measuring success and team dynamics) whilst acknowledging that the magic formula for product success remains elusive.
This is a journey that is 1% finished.