Featured Articles
'Time to Value': the most important metric for your Product?
Lenny Pruss from RRE Ventures challenges established thinking on the key metrics for Saas products. Don't just measure MRR or CAC he argues, focus on TTV instead.
Making Product
Can't code? You can still cut it as a Product Manager
Much of the tech world looks down on those who don't have solid engineering chops but there's a world beyond the Valley and Product Management is going worldwide. In (another) great post from The Clever PM, he defends the right of anyone to pick up the PM mantle.
Onboarding is not a feature!
They say success is a habit, not an act. And so it goes for User Onboarding. In this piece Samuel Hulick, the king of the Onboarding teardown, says if you've got it on your Roadmap then you're doing it wrong.
Consumer vs Enterprise Products: not as different as you'd think..
Although consumer Products get all the press, the real growth in 2015 lies in the B2B space and the much vaunted 'Consumerisation of the Enterprise.' This great piece by Asana's Amanda Linden examines how 'bottom up' product adoption is transforming the corporation and how (shock, horror!) making enterprise products actually requires more user-focus.
Growing Product
Google SVP on marketing's bleeding edge
McKinsey generally produce the goods when it comes to content. Not surprisingly, their contributors tend be from the C-suite of tech's big guns. In this interview Lorraine Twohill, Google SVP, breaks down what's changed about marketing in the age of digital Products.
Product Leaders
The next generation of unicorn Products?
Y Combinator are THE launchpad for bleeding edge digital Product startups. Their history of incubating unicorns is enviable (you ever heard of Dropbox, AirBnb or Stripe?) so it's always worth knowing who they've got their eye on right now. Thanks to Mattermark for giving us a peek into the next wave of Product greatness: Final, Unbabel, Dr Chrono...you heard it here first.
Talking Product
Fighting fires: the dark side of Product Management
Firefighting goes with the territory for Product Managers. You've not earned your stripes unless you've pushed out a release that blew up at some point in your career. For those of us at DefCon1, here's some friendly advice from the Clever PM on how to avoid getting burnt.
An elevator pitch for Product Managers
Blackblot's Gabrielle Steinhardt did us all a favour last week by providing a boilerplate answer for that awkward question: "What (exactly) do you do?"
The origins of Product Management
Excellent summary from Saeed Khan on the roots of Product Management as we know it today. Unsurprisingly it began in the world of physical products. More surprising is it was at Proctor & Gamble, the king of blue chip FMCGs, with the invention of the 'Brand Man' in the 1920s.
