UX-ers and PMs must share a sense of co-ownership for the product and its design, says Aha!'s Raymond Galang.
In Summary: Raymond was once thrown under a bus by his Product Manager in a design review. In response, he outlines the key things UX Designers would like from Product Managers.
First, Product Manager’s should set the product’s strategy before any designs are done. This ensures all parties share a sense of mission to deliver the best end result for their users. Next, PMs should ensure their feedback is clear and actionable. They can help by asking questions and engaging in dialogue about different approaches to solve the design challenge.
If a design review goes badly, then the team should fail together. The worst thing a Product Manager can do is support a new design direction, then blame the UX Designer when questioned.
Collaboration is essential to building great products. That’s why it’s important for UX Designers and Product Managers to work closely and stick together.
Order increases sales, says New Neuromarketing's Felix Hermsen
In Summary: The consumer decision process changes depending on whether you see price or product first.
Seeing the product before the price (product primacy) makes you think of its basic features. But seeing the price before the product (price primacy) makes you wonder whether the product is worth its price.
Product and price primacy lead to different types of evaluation. Their influence on purchase may depend on the nature of the product. So think of the kind of product you are selling.
If your product genuinely has many features - like a laptop or a car - it is wise to show the uniqueness and benefits of the product first in your advertising.
Don’t assume users have good internet connectivity at all times, says Stephen Hoober in UX Matters.
In Summary: Low speed, high latency and loss of connection don't just occur on planes. They are common occurrences, even for users in offices.
To solve users’ problems with poor or transient connectivity, follow a few product principles. Never throw away user data, send as little data at a time as possible, prioritise the data you send (hint: NOT the ads) and never make saving data the responsibility of the user.
Regardless of whether your app syncs regularly, it’s good practice to store almost all information displayed in a local database. Create a sync service to periodically update the content.
You can't sync everything, so decide what data the user absolutely requires, what the user can wait to download, and what to do about delays and low-speed issues.