S+A+Q+J = smart, says Kevin Steigerwald.
In Summary: Product Teams are often overwhelmed with data and a belief that they need to track everything. Part of a PM's job is to increase the team's overall intelligence which is how adept they are at solving problems and making decisions collectively for the benefit of the product.
In order to monitor his Product Team's health at Notion, Kevin defined metrics for 4 key areas: Speed, Accuracy, Quality, and Joy. These KPIs help him assess if the team are happy and focused and warn him when they are slipping.
Jelly's Biz Stone says simple can be surprisingly complex.
In Summary: Keeping your product simple means letting go. Just build the basics and watch for patterns as people use it. You will see what people love, and what they are trying to do. Then, use your product expertise to implement features that help people accomplish these things.
Twitter didn’t launch with hashtags, @replies, or Retweets. The iPhone didn't launch with apps. Those features were the paths-turned-sidewalks.
Shoot for the moon, says UserTesting's Spencer Lanoue.
In Summary: How does Google (now the world's most valuable company) remain so innovative when other companies struggle to make small incremental improvements?
Building on the points made by Ken Norton in his 10X Product Management talk last year, Spencer argues that, by developing products from first principles, you let go of convention and construct conclusions that are different from the past.
This is what Elon Musk did when he started Space X and what Larry and Sergey did with search. Most product companies are content with 10% improvements. But this means you’re doing the same thing as everyone else. As a PM, building 10x products should be a big part of your job. 1000% gains require a completely different way of thinking.
Hone your superpowers, says Jackson Noel of Appcues.
In Summary: Video game designers in the 80s faced a challenge. Many users had never played any video games before so designers had to invent ways to both educate them and hook them at the same time.
By using tactics such as teaching through play and tapping into our uncanny ability to remember uncompleted tasks, video game designers in the 80s pioneered onboarding techniques that PMs are still borrowing today.