Heather McCloskey from UserVoice peers into the future.
In Summary: As we come to the end of 2015, Heather lists the importance of data-driven product development, customer-centricity, transparency (of roadmaps and backlogs) and the continuing ascent of Lean and Agile as the trends most likely to impact Product Managers in 2016.
It's a race against time, says Intercom's Paul Adams.
In Summary: A tribute (of sorts) to Henrik Kniberg's classic piece 'Scaling Agile at Spotify', Paul outlines why a clearly understood process is critical to product development. Intercom favour clear guidelines, accountability, a transparent roadmap, a culture of goal setting and, above all, frequent and iterative shipping as key to success.
Paul emphasises, however, that process needs to constantly adapt to changing conditions and that these may well change in the near future.
Why Growth is changing Product Management for good.
In Summary: Growth doesn’t just mean ‘Acquisition’ or tactics at the top of the funnel. It’s as fundamental to your proposition as the product itself.
Unicorns like Uber or Pinterest structure their teams around the customer journey rather than apps or websites. They have Product Managers for activation, for retention and for referral. This reflects an evolving understanding of what constitutes ‘the product’. In this model, the product is the value delivered during each phase and each one can be optimised for Growth.
Inspect and Adapt's Geoff Watts on the traits that trap us.
In Summary: The importance of self-awareness is rarely discussed in the workplace but is essential to success. Impostor Syndrome, People Pleasing, Perfectionism, Dunning-Kruger Syndrome are all common conditions that can affect Product Managers under constant pressure to reconcile different, often contrasting, points of view.
Geoff explains how each affects the individual and suggests ways to counter them.
Upgrade your toolbox says Product Plan's Maddy Kirsch.
In Summary: The ability to create and present visual, strategic-level product roadmaps is about far more than simply making the meetings interesting for various stakeholders. It helps ensure all relevant teams are on the same page and working toward the same goals — and secure essential buy-in from the company’s decision makers.
Awesome interviews by Product Plan's Jim Semick.
In Summary: Jim starts with 12 killer questions to consider when interviewing customers, including 'How do you do that today?', 'How do you know if you've had a successful day/month/year?' and 'How would your day be different if you had this?'
Beyond asking the right questions, Jim highlights the importance of talking to customers as much as possible, challenging assumptions and using customer interviews to inform your Product Roadmap.