Stephen Wang and Genie Lin are Product Managers at WeChat, the messaging titan owned by TenCent.
In Summary: Messaging is the new frontier in product and WeChat's numbers are staggering: saturation rates of around 93% in China's largest cities. In just 4 years it has evolved far beyond its roots to become a platform, an OS, a whole ecosystem.
Stephen Wang deep dives into the information needs of the WeChat users, how they think about information in terms of value and efficiency and how his team measure growth not by number of users or chat messages, but by how deeply the product is engaged in every aspect of a user’s lifestyle.
Genie outlines the product principles that guide the WeChat team in their decisions.
For more on WeChat's product revolution, check out this great piece by Connie Chang.
Brandon Chu, Product Manager at Shopify, says Product Managers shouldn't be ashamed when asked about their role; just because it's hard to describe doesn't mean it's not essential.
In Summary: Product managers are the APIs that facilitate communication in the network. The core competency of a product manager is truly understanding which problem to solve and how to work with a team to solve it.
The reason product management as a career has become popular in software companies is because software is inherently fast and scalable. Speed is an exponential force because, in every period of time, more change is occurring than in the last. Likewise with scale: every extra feature, employee, or user is adding more complexity to the system than the last.
Brian de Haaff, CEO of Aha!, helps us find signals in the noise.
In Summary: Metrics are a necessary part of business. There are hundreds of different metrics that product managers could potentially measure.
All successful teams have a core set of metrics that matter most to them and the nature of their business. These should be split into three core areas: marketing, customer success and business operations.
Once you get comfortable understanding and applying the quantifiable metrics that matter most for your business, you will be better able to spot trends, make decisions, and look ahead with more confidence.