We're all data-driven now goes the narrative. But data is very often incomplete, imperfect or misleading. So what should a Product Manager do? In this timely piece, The Clever PM advocates for a smart blend of data analysis and good ol' fashioned gut instinct. Well said.
They say products can compete on time, quality or cost - but never all three. However, Product Managers are under constant pressure to do this so must become masters of 'the tradeoff' if they want to ship regularly. Here, the Femgineer breaks down the essence of this dark art.
Steven Sinofsky is a product zenmaster and his blog, Learning by Shipping, remains essential reading. Here he discusses how product development is inclined towards complexity and advises on how to avoid the inevitable transition 'from Bauhaus to bloatware.'
Product Managers often find that simply shipping product is so time consuming that they rarely get to do true product discovery. Veteran product coach Teresa Torres outlines how to master the art of what Marty Cagan terms 'dual track agile.'
With a constant need to prototype both hi-fidelity animations and lo-fidelity mockups, the tools available for designers and Product Managers are increasing all the time. Greylock Perspectives have kindly surveyed the landscape and reported back on what they learnt.