In terms of Metrics that Matter, nothing shines a light on the quality of your Product experience like customer churn. Churn is the Voldemort to a Product Manager's Harry. Even small monthly churn rates are deceptive: the elite achieve negative churn (go figure that one), the good keep things under 2%. In this post Lincoln Murphy outlines how, if you hit 5%, then you better get a mop as you're bleeding to death...
EdTech Product pioneer, Jo Sayers, goes 'open kimono' as he looks back on what he learnt making Flovoco, his 1st Product. It's also a reminder that, in 2015, we all have things to learn in the Product space no matter how seasoned we think we are.
The Product Maze refers to the wouldn't it be cool if...? statements that cause Product Managers to wander around aimlessly but rarely lead to much. Reflecting on 5 years of building Products, including Product Hunt and Dash, the legend that is Nathan Bashaw outlines what he calls 'the elementary forces of Product Design.'
In a kind of reverse endorsement of my long-held view that Product Managers are the CEOs of the future, Jeff Weiner (CEO of LinkedIn) recently took over responsibility for Product Development as well. Here he makes good use of his own blogging platform to elaborate on what he's learned about great Products in the course of his career.
Jason Goldman signed off as VP of Product at Twitter with this note to all staff in 2010. Revisiting it some 4+ years later on Medium, it still stands out in terms of its originality and Product insight.
If you're new to the Product game, it's easy to get hooked on the need for features. Features tend to be what customers and stakeholders give you as 'requirements.' Easily copied and rarely unique, features are like commodities whereas customer service is like a precious metal. In this post, Jason James elaborates on the gift that keeps on giving.
"There's never been a more exciting time to be a Product Manager" says Hubspot's Chris O'Donnell, preaching to the choir...so if you’re thinking about kickstarting a career in product management, these four ideas will help you think outside the box on getting there.
And finally...the second instalment of Product Management Zen examines Soft Power, an essential PM quality and one best exemplified in the BBC's latest period drama, Wolf Hall.
Product Quote of the Month
"Above all else, great products have a clearly defined sense of purpose, deliver value in a singularly focused way, and do so as well or better than any other product in the marketplace." - Got to thank Jeff Weiner for this one.
Onwards and upwards....
Wow. 2015 is already shaping up to be an outstanding year for Product and this week's selection of content raises the bar.
Look out for another dose of Product Hits next week.